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You wrote the code, now how do you sell it?
Updated: 34 weeks 3 days ago

eSellerate Announces Integration with Amazon Fulfillment

Thu, 06/02/2011 - 04:37
eSellerate announced today that software vendors now have the ability to send shipping requests directly to Amazon Fulfillment. Software Vendors manage their Amazon account separately, but he tie-in is an interesting alternative to existing fullfilment methods. This marks eSellerate as the first of the software e-commerce platforms to implement this feature, will others follow suit, or has eSellerate delivered something unique?

"Normally, publishers selling physical products through eSellerate take care of all the fulfillment duties, from receiving shipping requests to shipping the products and marking the orders as fulfilled. As an alternative, we now offer the ability to integrate with Amazon Fulfillment, a service that enables merchants to outsource fulfillment of their products. Publishers who use this option can set up their eSellerate stores to send fulfillment requests to Amazon when orders require shipping. After shipping the items, Amazon sends "Your order has shipped" e-mails to the customers, and notifies eSellerate that fulfillment is complete. We then mark the orders as fulfilled." - eSellerate
Categories: Marketing news

The Definitive Marketing Jargon List

Tue, 04/05/2011 - 09:17

This is a submission from Hunter Richards, who blogs about online accounting software and other systems for Software Advice.

Streamline business processes. Enhance workflow. Increase visibility. Do these really mean anything? Let’s face it – ERP, CRM, and accounting system vendors talk a lot of nonsense about their products. Inspired by Gartner‘s magic quadrants, I’ve decided to put this marketing jargon in its place. The quadrant below classifies the most common phrases, sorted by degree of overuse and lack of meaning. Hover your mouse over a given phrase to see my snarky comments.

Note that we find a lot of straight-up gibberish, a fair amount of creative garbage (my favorite), a little bit of acceptable marketing, and no helpful description whatsoever. No wonder the software selection process is so grueling. But hey, that’s what we’re here for – to dig through all the fluff. So, what methodology did I use, you ask? Well… it was purely subjective. Don’t like how I judged your favorite phrase? Leave me a comment.

This originally appeared on the Software Advice blog: A War of Enlightenment Against Marketing Jargon.

Categories: Marketing news

Upcoming Software Conferences

Tue, 03/01/2011 - 08:41
This season's upcoming software conferences are as follows:

Affiliate Summit East 2011
New York, NY
August 21-23, 2011
http://www.affiliatesummit.com/

WordCamp
Conferences several locations
Seattle, Washington, April 16, 2011
Atlanta, Georgia, May 6-7, 2011
Orange, California, May 14, 2011
Raleigh, North Carolina, May 21-22, 2011
http://central.wordcamp.org/schedule/

ISDEF Spring 2011
Independent Software Developers Forum
Kiev, Ukraine
April 22-24, 2011
http://www.isdef.org/en/conference/

Microsoft Worldwide Partner Conference 2011
Los Angeles, California
July 10-14, 2011
http://www.digitalwpc.com/

Business of Software 2011
Boston, Massachusetts
October 24-26, 2011
http://blog.businessofsoftware.org/2011/01/business-of-s
oftware-2011-dates-announced.html


European Software Conference
London, England
November 19-20, 2011
http://www.euroconference.org/

SIC
Software Industry Conference
TBD - After 20 years the conference may not go ahead this year
http://sic.org/
Categories: Marketing news

Digital River rolls out New Reports

Fri, 02/18/2011 - 17:01
News from both eSellerate and SWReg. Both of these Digital River software ecommerce platforms have sent notice that they will be rolling out new "Business Intelligence" reports come April 1st. As they've used that same name on both platforms could this finally be the start of some commonality between two of Digital River's many ecommerce platforms? We will find out soon!

Here's the note from eSellerate:

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We know you need quick access to comprehensive data and insightful reporting.  We also know that you need to spend your time on proactive efforts to increase your revenue.   Our new reporting system will do that—providing access to actionable data to give you increased insight into managing your business.  You will have more ways to look at trends in your business and take action to grow your sales.  Our goal is provide you with access to what you need, when you need it. 
 
While the new Business Intelligence Reporting will provide you with quick access to the data you need, we know that with any change, you may have questions about this new solution.  To assist you in the transition to the new Business Intelligence reporting happening on April 1, 2011, we will be here to answer any questions you might have.
Categories: Marketing news

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